NEW-LOOK NISSAN PASSENGER CAR LINE-UP SPEARHEADS SALES

The evolution of Nissan’s passenger car range aided the brand to uphold momentum through a challenging September, with sales of locally-produced light commercial vehicles severely undermined by industrial action in the automotive segment.

 

Both the NP200 half-tonner and NP300 one-tonner ranges were minimal on showroom floors, as the nation-wide strike which started in August hit the automotive industry with stoppages at the Rosslyn plant compounded by similar action at component suppliers. Production losses amounted to some 1 600 units.

 

But every cloud has a silver lining, and the highlight of the month, the Almera and Sentra sedans are having in the B and C segments respectively, while Micra put in another strong performance in the super-mini market, with sales of 495 sales. A similar volume for Almera helped Nissan to achieve sales approaching 1 000 units in the all-important B-segment.

 

Nissan South Africa’s Sales, Marketing and Aftersales Director Johan Kleynhans says that, “Under the circumstances, the month turned out better than expected and we had half a year of steady growth in our passenger car sales – this was our best performance since February. Almera and Sentra helped us to a nine percent market share, and in fact we only dropped 119 units compared to August.”